Become crystal clear on what you really do, what you stand for, and why it’s different than anyone else!
Uncover what sets you apart from everyone else who does what you do (in the industry), but not in the way YOU do it.
Capitalize on what makes YOU the ‘go-to-expert’, and ways to communicate and leverage your unique competitive advantage.
Attract a faithful following, truly walk your talk, and build your customer advocate tribe!
Leverage your personal brand presence DNA in your marketing content that is ‘on-brand’ (tone, feel, value proposition, etc.) for your marketing, social media, website, and more – consistently!
Show up more confident & ‘ON FIRE,’ with momentum because you have such a strong personal alignment with who you are, what you do for others, and why they want to work with YOU!
Ignite Your Personal Brand Presence
Self-Directed ONLINE COURSE for Solopreneurs
Your prospects & customers form 11 impressions of you in the first 7 seconds of contact! Have you defined what those impressions should be?
As a soloprofessional YOU are the BRAND of your business - and should be leveraging your distinction for competitive advantage, now!
Branding & Marketing are two separate functions. You Market a Brand - and if you haven't identified and defined your BRAND, what are you marketing?
"I am a distributor for a national health products company, why should I have to brand myself?"
Great question! The simple answer is, people buy from YOU because of YOU, not because of the products you sell. Remember, they can buy your products from ANY distributor from the company - they CHOOSE YOU, because there is something relevant and engaging they like about you. ...Your Personal Brand!
And getting clearer on what that is enables you to be more of it and leverage your distinction from your competitors (even other distributors from your company!). Makes total sense, doesn't it!
This holds true for Realtors too! So why not get more conscious, strategic, and deliberate with your Personal brand by checking out my new ONLINE do it yourself course featuring my Ignite Your personal brand presence DNA methodology! Go ahead, just click on the link to enroll and watch what changes in your business growth!
"How much time will this course take to get through?"
This course is designed as a self-directed, self-paced program. So you can plan your own schedule to complete the video modules and the workbook activities.
That being said, I would recommend carving out about 2-3 hours for each module (some modules have more lessons that others). Each module can be broken down time-wise into each lesson for more of a micro-learning experience. I encourage you to take your time, dig into these activities with commitment - don't rush them, but also keep a healthy momentum so you don't have to go back and REVIEW (although you certainly can) the previous material after an extended lapse.
"What is the most important outcome I will get from taking this course?"
A yummy question!!
1) You will achieve the clarity you need to realize your VALUE POSITION, articulate it with ease. [great for networking, website content writing, and messaging on social media]
2) You will begin to make more 'on-brand' decisions about your growth, market, and messaging [focusing on STAYING IN YOUR brand LANE, which creates clarity and trust with your tribe - a confused mind doesn't buy!]
3) This course walks you through how to identify your power differentiators for your prospects to fully understand why they should choose you!
4) By clarifying your brand style attributes you can begin to create unique customer experiences [which creates tangible competitive advantage]
5) Clarity in your Personal Brand enables you to become more CONFIDENT in walking your talk and delivering on your promise EVERYDAY! ....is that enough?
"I already have my logo, website and business cards, what else do I need to brand?"
One of the biggest misconceptions in branding a business is that is only a VISUAL function. WRONG! Your logo is NOT your brand - it is merely a graphic representation of your brand. So the question remains - "What does your logo REPRESENT?"
Solo-professionals, like you, are the brand of their business, and get to identify, define, and align to their own Personal Brand for competitive advantage. If you haven't flushed out what that is, then THIS COURSE IS FOR YOU!
This process is the foundational MISSING PIECE to your marketing, servicing, and delivering on your promise and any efforts you make to establish distinction.
So, before you spend one more dollar marketing, or one more hour networking; take this course to get the refined clarity you need to catapult your confidence and brand competitive advantage!
Taking control of how your brand is perceived is the first step in ‘brand management.’ And that starts with clarity around your own unique Personal Brand Presence DNA.
Knowing that your brand is NOT your logo, but rather WHAT YOUR LOGO REPRESENTS is key to realizing the value of your brand position at a much deeper and meaningful level. And when YOU truly know this, your clients will too.
This is EXACTLY how consistency, distinction, and authenticity begins to work its magic in your overall growth and evolution.
Here's my question...
"If you haven't yet defined YOUR BRAND, then what are you out there marketing?"
This online course is designed to give you the clarity you need to feel more confident in all your marketing and articulate your distinction, consistently.
When you identify and define the core attributes of your Personal Brand, you build your value position with clarity & purpose. It becomes more conscious and deliberate in your actions and behaviors, and people start noticing!
With your clarity, you will message better, attract the right clients, become more consistent and build advocacy!
This course will help you articulate your brand & shape the perceptions others have of you; from customers to partners & prospects.
Katie struggled with national competitors selling like products and needed to carve out some distinction that would make her memorable to her prospective markets.
Now that Katie has defined her BRAND STYLE, she is being more generative in showcasing being ADVENTUROUS, ENERGETIC, AND STYLISH. She is now incorporating live video, FB posts, and events that keep her looking ‘fresh and new’. Now, with her clarity, her audiences really get to know the personal brand behind it all because she shows up authentically within her brand DNA!
So how can you first actualize, and continue to generate being more of YOU, if you don’t know who you are or what your BRAND IS? Your Personal brand CLARITY is the engine that fuels being generative and heightens your confidence to be more of who you really are while attracting & serving your perfect clients.
Meet Dr. Melissa Healy, a nationally certified wellness coach positioning herself with expertise in taking her clients through disruptive behavioral changes that transform their way of being through moderate moves creating massive momentum.
Coaches are showing up everywhere but Melissa knew she had the distinction of her credentials to get an edge, but she was looking for a way to help her better infuse her personality and passion into her work and become what she wanted to be known for.
Melissa was able to identify and define her unique Personal Brand Presence and is now able to leverage her value position with a distinctive narrative. She is now speaking on stages nationally building her clientele exponentially – confident in being her authentic, disruptive, and expressive self!
…Because of her work on her Personal Brand she is able to continue to be focused on walking her talk by ‘staying in her power lane’ and leveraging growth through authenticity!
“Having Personal Brand Clarity is so much more than a solopreneur business 'must-do.' It is a process that guides you to become more of who you know yourself to be – in EVERY facet of your life. Suzanne thoroughly and painlessly guides you through her proven process to uncover the attributes of your unique Personal Brand Presence DNA that becomes yours to step into fully. And when you do, the clarity causes doors to start opening up as you become more & more aligned with who you are and what you stand for. The insights you will gain will stay with you for years to come--I promise! I highly recommend this program to all my entrepreneurial friends - before you spend more money in marketing!”
“Tapping into my Personal Brand’s ‘Why’ was the crescendo of this process for me. With this newfound clarity, I have been able to be more confident and intentional with my messaging and branding, align my narrative and tone, and attract the perfect clients who resonate with who I am. This course and its exercises are like the golden keys that help us unlock our potential, when it comes to really stepping into who we are on a deeper level. I have truly enjoyed this transformative process, and find it so effortless to create content from this place of true being and essence. The words flow with ease and I know I will connect with the right people, just by being me. Thank you Suzanne!”
“I loved creating my Personal Brand Style attributes in this process. Just by identifying and defining them, I am now able to make them more tangible and become more of me, unabashedly! As an Independent Distributor for an international company, this process has given me the clarity to take action and feel more confident to further my distinction and expertise on what I can bring to my clients, and others in my circle of influence. My personal brand really does rock! And my “Personal Brand clarity, is helping me to bring it to life!”
With almost three decades of strategic communication, design, and internal brand development, Suzanne’s inside-out brand-building methodology (Brand DNA) creates the clarity necessary for her clients to be more consciously ‘on-brand’ to drive consistency, distinction, and advocacy long-term.
Because her Brand DNA approach is radically different, she is paving the way companies and personal brands (solo-preneurs) elevate their value position and actually reduce marketing costs while growing marketshare.
She co-founded The Global Institute for Inspiration in 2011 and helped create the ‘Most Inspiring Companies Report’ now published by Forbes.com. As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments.
As author of 3 books; Personal Brand Clarity; Identify, Define & Align to What You Want to Be Known For; The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, also published in China, she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT!
Brand Clarity Trainer/InstructorInquiry@brandascension.com