Clarify your Personal Brand value position and unlock the power of your 'Personal Brand Presence'.

It's time to become known as the ‘go-to’ expert in your field, isn't it?

Getting clear on who YOU are can leverage how consistency, distinction, & authenticity builds customer trust and advocacy to grow your brand exponentially.

Identify, Define & Align to your unique Personal Brand. It's in your DNA!

Enroll me into Ignite Your Personal Brand Presence DNA

Suzanne Tulien
Does it feel like being a small business owner or ‘solo-preneur’ isn’t as fun or as simple as you had envisioned? You see others who look like they are thriving, but you're not getting where you want to be.

Are the conflicts and obstacles of marketing your business making you feel overwhelm? Spending too much with little to no ROI?

Are you afraid that your business is not growing at the pace you would like and you don’t know how to speed it up? How do you cut through the clutter?

You're not alone, and it is perfectly normal to be overwhelmed.

Finally, there is a way to break out of the uncertainty and embrace the joy and creativity of building your personal brand, unlocking your strengths, and crafting a distinctive, thriving value position that creates deep connections & customer trust.

This 'missing piece' is to simply…

Ignite Your Personal Brand Presence DNA

Stop Marketing, for now, Start Branding!

Get the clarity you need to feel confident and stand out among your competitors, consistently.

When you identify and define the core attributes of your Brand DNA, you build your brand presence with clarity and purpose.

Then, leverage it to control and shape the perceptions others have of you; from customers to partners & prospects.

I am ready to get clear! ENROLL ME TODAY!

SUZANNE TULIEN, Brand Clarity Expert, Certified Trainer, International Speaker, and Author guides you step-by-step towards your Personal Brand expansion…

With almost three decades of strategic communication, design, and internal brand development, Suzanne’s inside-out brand-building methodology (Brand DNA) creates the clarity necessary for her clients to be more consciously ‘on-brand’ to drive consistency, distinction, and advocacy long-term.

Because her Brand DNA approach is radically different, she is paving the way companies and personal brands (solo-preneurs) elevate their value position and actually reduce marketing costs while growing marketshare.

She co-founded The Global Institute for Inspiration in 2011 and helped create the ‘Most Inspiring Companies Report’ now published by As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments.

As author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, also published in China, she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT!
  • What Suzanne’s Clients have to say:

  • Caryn August
    Caryn August Image Consultant

    "Suzanne Tulien is a Master at her craft. I have worked with her in several capacities. The latest being a Brand refresh. Suzanne helped me review my Brand style, and attributes. We used these to update and modernize, my logo, website, packages, and business card. Suzanne is an incredible Wordsmith. She helped me put together new content for my website, highlighting the benefits I offer to my Clients. She held my hand through the whole relaunch process. Had it not been for her expertise, knowledge, and patience, I would never have been able to do this on my own. She helped me breathe new life into my business. I will be forever grateful to her."

  • Jennifer Lonnberg
    CEO – Embodied Grace Productions, LLC

    "Your keynote “Personal Brand Presence” was exactly what the audience needed. Your unique insight on branding and your ability to inspire people to look at their business from a different perspective was precisely the message that they needed to be able to have their businesses stand out from the crowd! I personally was excited to implement everything I learned from your speech and I have seen the other women implementing the tools as well."

  • Larry Solecki
    CEO – Dynamic Training & Fitness Gyms

    “Suzanne is a fantastic brand expert who makes an immediate impact to the bottom line. Her efforts helped me successfully launch a small business venture (fitness gym: into a very competitive market achieving break even revenue goals within three weeks of opening! Simply unheard of in this market segment. This would not have been possible without her direct efforts to help us succeed.”

  • Jaclyn Kostner Ph.D.
    CEO – Bridge The Distance, Denver, CO

    "I want you to know just how important building my brand DNA is for my business. It really centers everything that we do about the business around these critical words and success factors. It has improved our workshops and webinar content and materials, our delivery and interaction with our students and clients, and increasing the value of all that we do for our clients. Thank you a thousand times over! I have one (DNA sheet) right by my desk, and I refer to it many times during the day. It is a fantastic guide for everything I do all day long."

Did you know that in just 7 seconds of contact, your customers can pick up 11 impressions of your brand?

What do you want those perceptions to be?

Every business already has a brand…yours too…so why enroll in a Personal Brand course? Because most solo-preneurs have not taken the time to identify, define, and then align to their own value position and competitive advantage in ways that perpetuate their growth.

Taking control of how your brand is perceived is the first step in ‘brand management.’ And that starts with clarity around your own unique Personal Brand Presence DNA.

Knowing that your brand is NOT your logo, but rather WHAT YOUR LOGO REPRESENTS is key to realizing the value of your brand position at a much deeper and meaningful level. And when YOU truly know this, your clients will too.

This is EXACTLY how consistency, distinction, and authenticity begins to work its magic in your overall growth and evolution.

Why continue to allow your prospects to develop inaccurate perceptions of your brand, when you can CONSCIOUSLY, STRATEGICALLY, and DELIBERATELY educate them on your distinction and value position with clarity and ease?


Identifying and defining your core Personal Brand attributes enables you to affectively and powerfully align your actions, behaviors and marketing messaging more consistently to impact your perfect markets who get and want what you offer!


Who this course is strategically designed for:


    As a consultant, coach, speaker, practitioner, agent, broker or sales representative; your PERSONAL BRAND is your greatest ASSET!

    Why not leverage it like no other can and create distinction that builds trust and customer affinity while becoming known as the ‘go-to-expert’ in your field.

It’s time to take the DRIVER’S SEAT in your unique Personal Brand growth & positioning…

When you KNOW who you are and what you stand for, you are in the driver’s seat of your life. You begin to discern differently, build trust, and impact others in new and powerful ways.

And in doing so, you are cultivating a success mindset that is unstoppable!

By getting more conscious, strategic and deliberate in your brand-building efforts you can co-create your next level of success!

This course is designed to help you:

Get crystal clarity on what you really do, what you stand for, and why it’s different than anyone else!

Uncover what sets you apart from everyone else who does what you do (in the industry), but not in the way YOU do it.

Capitalize on what makes YOU the ‘go-to-expert’, and ways to communicate and leverage your unique competitive advantage.

Attract a faithful following, truly walk your talk, and build your customer advocate tribe!

Leverage your personal brand presence DNA in your marketing content that is ‘on-brand’ (tone, feel, value proposition, etc.) for your marketing, social media, website, and more – consistently!

Get ‘ON FIRE,’ with momentum because you have such a strong personal alignment with who you are, what you do for others, and why they want to work with YOU!


This comprehensive course has 5 Modules, & 14 powerful Lessons + video support messages from Suzanne Tulien!

  • MODULE 1 - The Foundation: Identifying & Defining Your Personal Brand Values...the fundamental essence of your 'why'.

    Distinguish Between Personal/Business Brand Building Compared to Marketing Activities
    · Identify the difference between personal and business branding and how they compare to marketing activities.

    The Importance of Values to Your Personal Success
    · Understanding the role of values and reflecting internally for the first step to identifying and incorporating them in your personal brand

    Identifying and Defining Your Personal Values
    · Connecting to your inner self and defining your personal values is a crucial step for elevating your personal brand. With examples and techniques, you will learn how to do exactly that.

  • MODULE 2 - Discovering Your Personal Style Attributes - this unveils how you do what you do & the secrets to your distinction!

    What’s Your Brand’s Style?
    · Understand how powerful the style attributes can be in creating a perception and recognize what your own attributes are

Consistency and Distinction
· Building consistency is the key to a successful brand and distinction in your industry will set you apart from your competitors

  • MODULE 3 - Action Planning for Authenticity - Uncovering what makes you different & setting standards that enable you to live up to your uniqueness.

    Identify and Define Your Differentiators
· Reflect on your key assets and identify the skills and credentials that set you apart from others, delving deep in brand distinction techniques

Define Your Personal Brand Standards of Living
· Analyze how the standards of living need to align with the core values and style attributes

  • MODULE 4- Leveraging Your Brand Mantra and Finding Your “Why?” - two powerful tools to keep you in full brand alignment.

    Defining a Personal Brand Mantra
· Identify the core of your personal brand mantra and understand how to live authentically and keep your core values at the center of your personal brand mantra

Identify and Define Your Personal Brand “Why”
· Define and set your rules for living authentically, carefully considering your Brand’s Why and crafting that into a powerful statement

  • MODULE 5- Discovering the Essential Characteristics of a World-Class Personal Brand - begin actioning your own Personal Brand Presence DNA!

    Authentic Personal Brands Endure
· Recognize the characteristics of authenticity and how it impacts a brand’s ability to endure

Consistency is Key
· Recognize how consistency is one of the key actions that develop a world-class brand and learn how to embrace it.

Cultivating Your Generative Approach
· Advice and techniques regarding generative and contractive characteristics.

Recap and Conclusion

So STOP MARKETING for now (seriously), and START BRANDING (learn the powerful difference!) by identifying, defining and aligning your Personal Brand Presence to your business and life for clarity and exponential growth! This is your ‘missing piece’ to your growth and evolution.