Too many solo-professionals misunderstand the need and power of leveraging themselves as the brand of their business!

  • Your prospects & customers form 11 impressions of you in the first 7 seconds of contact! Have you defined what those impressions should be?

  • As a soloprofessional YOU are the BRAND of your business - and should be leveraging your distinction for competitive advantage, now!

  • Branding & Marketing are two separate functions. You Market a Brand - and if you haven't identified and defined your BRAND, what are you marketing?

It’s time to take the DRIVER’S SEAT in your Personal Brand growth & positioning…

Who doesn't want to be the driver of their own success?

When you KNOW who you are and what you stand for, you are in the driver’s seat of your life. You begin to discern differently, build trust, and impact others in new and powerful ways.

And in doing so, you are cultivating a success mindset that is unstoppable!

By getting more conscious, strategic and deliberate in your brand-building efforts you can co-create your next level of success!

Online Course FAQ

Because you want to make sure it is a great fit for you...

  • I am a distributor for a national health products company, why should I have to brand myself?

    Great question! The simple answer is, people buy from YOU because of YOU, not because of the products you sell. Remember, they can buy your products from ANY distributor from the company - they CHOOSE YOU, because there is something relevant and engaging they like about you. ...Your Personal Brand!

    And getting clearer on what that is enables you to be more of it and leverage your distinction from your competitors (even other distributors from your company!). Makes total sense, doesn't it!

    This holds true for Realtors too! So why not get more conscious, strategic, and deliberate with your Personal brand by checking out my new ONLINE do it yourself course featuring my Ignite Your personal brand presence DNA methodology! Go ahead, just click on the link to learn more and watch what changes in your business growth!

  • How much time will this course take to get through?

    This course is designed as a self-directed, self-paced program. So you can plan your own schedule to complete the video modules and the workbook activities. That being said, I would recommend carving out about 2-3 hours for each module (some modules have more lessons that others). Each module can be broken down time-wise into each lesson for more of a micro-learning experience. I encourage you to take your time, dig into these activities with commitment - don't rush them, but also keep a healthy momentum so you don't have to go back and REVIEW (although you certainly can) the previous material after an extended lapse.

  • What is the most important outcome I will get from taking this course?

    A yummy question!! You will achieve the clarity you need to realize your VALUE POSITION, articulate it, and begin to discern differently to STAY IN YOUR LANE, carve out your power differentiators for your prospects to fully understand, hone your marketing messages, create a unique customer experience, and become more CONFIDENT in walking your talk and delivering on your promise EVERYDAY! ....is that enough?

  • I already have my logo, website and business cards, what else do I need to brand?

    One of the biggest misconceptions in branding a business is that is only a VISUAL function. WRONG! Your logo is NOT your brand - it is merely a graphic representation of your brand. So the question remains - "What does your logo REPRESENT?"

    Solo-professionals, like you, are the brand of their business, and get to identify, define, and align to their own Personal Brand for competitive advantage. If you haven't flushed out what that is, then THIS COURSE IS FOR YOU!

    This process is the MISSING PIECE to your marketing messaging and any efforts you make to establish distinction.

YOU ALREADY have a BRAND, but are YOU in CONTROL of it?

Time to decide....

EVERY business already has a brand…yours too…so why enroll in a Personal Brand course? Because BELIEVE IT OR NOT, your PRODUCTS & SERVICES are NOT the brand - YOU ARE! And if you haven't identified and defined it, then guess who has?...Your customers, prospects, and communities. It is time to take control of it yourself and align to your own value position and competitive advantage to compel customers to choose YOU.

Taking control of how your brand is perceived is the first step in ‘brand management.’ And that starts with clarity around your own unique Personal Brand Presence DNA.

Knowing that your brand is NOT your logo, but rather WHAT YOUR LOGO REPRESENTS is key to realizing the value of your brand position at a much deeper and meaningful level. And when YOU truly know this, your clients will too.

This is EXACTLY how consistency, distinction, and authenticity begins to work its magic in your overall growth and evolution.

What other Solo-professionals are saying...

...a powerful, deep-dive process to clarify your brand value position.

  • Caryn August, Image Consultant

    "Suzanne Tulien is a Master at her craft. I have worked with her in several capacities. The latest being a Brand refresh. Suzanne helped me review my Brand style, and attributes. We used these to update and modernize, my logo, website, packages, and business card. Suzanne is an incredible Wordsmith. She helped me put together new content for my website, highlighting the benefits I offer to my Clients. She held my hand through the whole relaunch process. Had it not been for her expertise, knowledge, and patience, I would never have been able to do this on my own. She helped me breathe new life into my business. I will be forever grateful to her."

  • Jaclyn Kostner, Ph.D., Trainer/Consultant

    "I want you to know just how important building my brand DNA is for my business. It really centers everything that we do about the business around these critical words and success factors. It has improved our workshops and webinar content and materials, our delivery and interaction with our students and clients, and increasing the value of all that we do for our clients. Thank you a thousand times over! I have one (DNA sheet) right by my desk, and I refer to it many times during the day. It is a fantastic guide for everything I do all day long."

  • Larry Solecki, Gym Owner

    “Suzanne is a fantastic brand expert who makes an immediate impact to the bottom line. Her efforts helped me successfully launch a small business venture (fitness gym: dynamic-gyms.com) into a very competitive market achieving break even revenue goals within three weeks of opening! Simply unheard of in this market segment. This would not have been possible without her direct efforts to help us succeed.”

So, what if I told you to..."Stop Marketing, for now, Start Branding!"

You might think I am crazy...but stay with me here...

Here's my question...If you haven't yet defined YOUR BRAND, then what are you out there marketing?This online course is designed to give you the clarity you need to feel more confident in all your marketing and articulate your distinction, consistently.

When you identify and define the core attributes of your Personal Brand DNA, you build your value position with clarity & purpose. It becomes more conscious and deliberate in your actions and behaviors, and people start noticing!

 This course will help you articulate your brand & shape the perceptions others have of you; from customers to partners & prospects.

This course is designed to help you, the Solo-Professional, leverage who YOU are!:

...it is your 'MISSING PIECE' in your growth strategy!

Get crystal clarity on what you really do, what you stand for, and why it’s different than anyone else!

Uncover what sets you apart from everyone else who does what you do (in the industry), but not in the way YOU do it.

Capitalize on what makes YOU the ‘go-to-expert’, and ways to communicate and leverage your unique competitive advantage.

Attract a faithful following, truly walk your talk, and build your customer advocate tribe!

Leverage your personal brand presence DNA in your marketing content that is ‘on-brand’ (tone, feel, value proposition, etc.) for your marketing, social media, website, and more – consistently!

Show up more confident & ‘ON FIRE,’ with momentum because you have such a strong personal alignment with who you are, what you do for others, and why they want to work with YOU!
Watch Intro Video

What Personal Brand Students are Saying...

You don't know what you don't know!

Ignite Your Personal Brand Presence Course curriculum

What's inside this 5 Module, 14 Lesson Course...

  • 01

    Course Tools

  • 02

    Module 1

    • Welcome and Lesson 1: The Foundation

    • Post Lesson 1 Reflection

    • Lesson 2: The Importance of Values to Your Personal Success; Getting Conscious, Strategic & Deliberate

    • Post Lesson 2 Reflection

    • Lesson 3: Your Personal Values

    • Post Lesson 3/ Post Module 1 Reflection

  • 03

    Module 2

    • Mod. 2 Lesson 1: Uncovering Your Personal Style Attributes

    • Post Lesson 1 Reflection

    • Mod. 2 Lesson 2: Consistency and Distinction - The trust-building blocks of your personal brand

    • Post Lesson 2 Reflection

  • 04

    Module 3

    • Mod. 3 Lesson 1: Defining and Living your Distinction for Authenticity Inside & Out

    • Post Lesson 1 Reflection

    • Mod. 3 Lesson 2: Define Your Personal Brand Standards of Living - and Create New Experiences

    • Post Lesson 2 Reflection

  • 05

    Module 4

    • Mod. 4 Lesson 1: Leveraging your Personal Brand Mantra - A Powerful Tool for Alignment

    • Post Lesson 1 Reflection

    • Mod. 4 Lesson 2: Identify & Define your Personal Brand "Why" & Stay the Course

    • Post Lesson 2 Reflection

  • 06

    Module 5

    • Mod. 5 Lesson 1: Action & Leverage your Personal Brand Presence - Making it all Tangible!

    • Post Lesson 1 Reflection

    • Mod. 5 Lesson 2: Consistency is Key to Trust, Advocacy, & Referrals

    • Post Lesson 2 Reflection

    • Mod. 5 Lesson 3: Cultivating your Generative Approach & Keeping Your Brand Fresh!

    • Post Lesson 3 Reflection

    • Mod. 5 Lesson 4: Applying your Personal Brand Through the Senses

    • Post Lesson 4 Reflection

    • Lesson 5: Assess & Align your Behaviors to your Values & Style Attributes

    • Post Lesson 5 Reflection

    • What Other Course Graduates are Saying

    • Congrats! Here's what's next...

    • More resources for you!!

    • Before you go...

Building Brand Presence is in My DNA!

Meet Suzanne Tulien, Brand Clarity Expert, Author, Speaker

With almost three decades of strategic communication, design, and internal brand development, Suzanne’s inside-out brand-building methodology (Brand DNA) creates the clarity necessary for her clients to be more consciously ‘on-brand’ to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way companies and personal brands (solo-preneurs) elevate their value position and actually reduce marketing costs while growing marketshare. She co-founded The Global Institute for Inspiration in 2011 and helped create the ‘Most Inspiring Companies Report’ now published by Forbes.com. As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments. As author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, also published in China, she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT!

Suzanne Tulien

Brand Clarity Trainer/Instructor


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